Knowledge base
GEO, WhatsApp commerce, and AI search guides.
Practical guides for e-commerce brands navigating generative search, AI hallucinations, and WhatsApp-first sales in India.
- WhatsApp Commerce5 June 2026 · 4 min read
WhatsApp Cart Recovery for Shopify India: Stop Losing ₹Lakhs Every Month to Abandoned Carts
India's cart abandonment rate is 72%. Email recovery rates are under 3%. WhatsApp cart recovery consistently delivers 15–25% recovery rates for D2C brands. Here's how to set it up.
- GEO29 May 2026 · 4 min read
Schema Markup for E-Commerce Products: The Definitive Guide (2026)
Product schema is the primary signal AI answer engines use when constructing factual claims about your products. This guide shows you exactly which schema types matter and how to implement them.
- Hallucination Monitor22 May 2026 · 4 min read
AI Hallucination in E-Commerce: How to Detect and Fix Fabricated Product Claims
AI models confidently state wrong prices, discontinued features, and false availability for e-commerce products. Here's how hallucinations happen, why they cost you sales, and how to fix them.
- WhatsApp Commerce15 May 2026 · 4 min read
WhatsApp Business API for D2C India: Costs, Setup, and What to Expect in 2026
The WhatsApp Business API is the infrastructure layer under every serious D2C sales automation in India. Here's how to get approved, what it costs, and how to integrate it with Shopify.
- GEO8 May 2026 · 4 min read
How to Rank in Perplexity AI: A Step-by-Step Guide for E-Commerce Brands
Perplexity AI is now a meaningful discovery channel for B2B and DTC buyers. This guide covers the technical and content signals that determine whether your brand gets cited.
- GEO1 May 2026 · 4 min read
What is Generative Engine Optimisation (GEO)? The Complete Guide for E-Commerce Brands
Traditional SEO optimises for search engine crawlers. GEO optimises for AI answer engines: Perplexity, ChatGPT, Gemini, and Claude. Here's what every e-commerce brand needs to know.